Client had struggled with brand awareness due to lack of advertising in local areas, the project was to be displayed along a walking path adjacent to the charity so simplicity and vibrancy were essential. A balance was needed between the neutral green and brown of the brands theme colors and more striking yet complimentary features to combine brand representation and marketing effectiveness. To combat this, I utilized white imagery for color contrast to the earthy tones and also featured large graphics such as the pink arrow and coffee bean illustrations for enhanced boldness.