A product advertisement for a seasonal shake to be posted on the 'ParkEat' Instagram
Project- Social Media Hallowshake
A story-telling design to depict motion through a still image with the use of a hand which 'appears out of' a graveyard seemingly reaching for the milkshake to enhance the effect of the post through the emotional stimulus of narrative. The hand 'grabbing' the milkshake also makes the product feel more valuable while adding an eerie factor to highlight the designs relation to the scary nature of Halloween. To further amplify the relation to the holiday, the post features the classic green and orange colors of Halloween with a 'slimy' appearing typography for added gore.
It was a challenge to combine the gruesome aesthetic of Halloween with a desirable looking beverage, to combat this I used composition to differentiate the milkshake product from the Halloween imagery by placing it to the right of the design, away from the typography and less integrated with the background to allow it to be less associated with the visceral imagery. I also added some animated pumpkins next to the milkshake to lighten the intensity of the design to suit a younger audience for appeal to both younger children and adolescence.
Date : 02/100/2023 - 04/10/2023
Software Used : Adobe Photoshop
Project Type : Solo