Project- Shake Advertisement
A modern, vibrant poster with bright colors and retro features such as the 'hand-written' style typography with an arched layout to add a playfulness to the design. This is particularly effective marketing for younger audiences which is the target demographic for the product. To further engage the younger audience, the design features imagery that suggest movement as the product ingredients appear to be 'exploding' from the milkshake to evoke excitement and the action of motion.
Theme colors match the milkshakes ingredients for simple product relation while maintaining boldness to allowing the focal point of the design to be the advertised product, this also makes it easier to process for younger audiences due to the plain coherence of the poster.
The client was struggling with product awareness due to lack of noticeable advertising, to solve this issue I structured the design to incorporate minimal text and maximum imagery to allow the poster to be more stimulating instead of informative for fast and effective marketing.
A poster design (print) for 'ParkEat Cafe' to advertise a new beverage product.
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Date : 03/03/2025 - 05/03/2025
Software Used : Photoshop, Adobe Fresco
Project Type : Solo